Our Story

It all started with a simple snack in a North Carolina kitchen. A little bit sweet, a little bit crunchy, and a whole lot of heart. In 2004, we brought Little Red Wagon Granola to the local farmers' market, and before long, we had a line of regulars who couldn’t get enough. Today, we’re in kitchens across the country, but we still bake it the same way: small batches, big flavor, and always with care.

  • Little Red Wagon Granola founder with her kids
  • Little Red Wagon Granola founder with her kids

What We’re About

We make granola that feels like home. Real ingredients, bold flavors, and that just-right crunch. No fillers. No weird stuff. Just honest food that brings people together.

  • Person adding toppings to a glass of yogurt with a lemon slice and blueberries.
  • Woman and young girl in a kitchen preparing food together.

The Mission

To make granola that’s easy to love, made to share, and packed with feel-good flavor. Simple as that.

  • Little Red Wagon pumpkin patch granola
  • Glass bowl of granola with chocolate pieces on a wooden board, surrounded by coffee beans and a jar of chocolate chips.

Our Values

  • Delicious, Fun Flavors

    From Crunchy Monkey to Cosmopolitan, there’s something for everyone.

  • Crafted in Small Batches

    Always fresh, straight from our kitchen in North Carolina.

  • Real Ingredients You Can Trust

    Packed with whole grains, nuts, and dried fruit.

  • Free From Artificial Additives

    No artificial flavors, colors, or sweeteners—just pure goodness.

Healthy Food, Healthy People, Healthy Earth.

Woman eating cereal with a Little Seedoganal bag on a train table. Woman eating cereal with a Little Seedoganal bag on a train table.
little red wagon granola

Healthy Food, Healthy People, Healthy Earth.

Explore Our Products

The future of food depends on the choices we make today.

That’s why Little Red Wagon Granola is committed to making granola that’s good for people and the planet. We do this with:

  • Sustainably sourced ingredients

    whenever possible

  • Eco-friendly packaging

    with minimal waste

  • Small-batch baking practices

    that reduce overproduction and support freshness

Big impacts can start with small changes in your pantry.

Little Red Wagon Granola's Minority Business Enterprise Certification

The NMSDC is a nonprofit organization that connects certified minority-owned businesses with valuable educational resources and meaningful community partnerships.  With our new certification, Little Red Wagon Granola is proud to join a network of businesses dedicated to growth and improvement while making a positive impact in the communities we serve.  The business development and mentorship programs will allow us to improve operations, deliver higher quality products, and create more positive customer experiences.

Meet the Little Red Wagon Granola Team

We’re a tight-knit crew based in North Carolina with big hearts and a shared love of snacks. From hand-stirring each batch to packing your order with care, our team brings passion and playfulness to everything we do.

From our kitchen to your pantry, thank you for letting us be part of your every day.

Little Red Wagon Granola founder Little Red Wagon Granola founder
Owner

Ven McMahan

As a Little Red Wagon owner, Ven has a hand in every facet of the operation. On a daily basis, she oversees all of the production and maintains relationships with customers and suppliers. Caring and hardworking, Ven loves being able to create a great product and lead a great team. She’s motivated by her family and team members and focuses on the whole experience, from making great food from delicious ingredients to providing a balanced work environment.

Favorite Granola Flavor: Crunchy Monkey for the delicious blend of chocolate and banana chips.

Lila LittleJohn headshot Lila LittleJohn headshot

Lisa Littlejohn, Bakery & Packaging Lead

Lisa works as the Bakery and Packaging Lead, which means she’s integral in getting the handmade granola baked, packaged, and ready to go for customers. She takes great pride in ensuring product safety by maintaining a clean working environment. Lisa’s favorite parts of the job are the hours and her co-workers; for her, it’s like working with family.

Favorite Granola Flavor: She’s allergic to nuts, but is excited for upcoming allergy-friendly recipes!

Karra Pate headshot Karra Pate headshot

Karra Pate, Retail Sales and Marketing Manager

As the Retail Sales and Marketing Manager for Little Red Wagon Granola, Karra connects with our incredible retail partners and helps bring our granola to shelves near you.  She loves building strong relationships and finding ways to grow our wholesale presence.  Karra is passionate about sharing our granola with more happy customers.

Favorite Granola Flavor: Crunchy Monkey and Mocha; she loves anything with chocolate.

Essence Pearson headshot, Little Red Wagon Granola baker Essence Pearson headshot, Little Red Wagon Granola baker

Essence Pearson, Baker

Essence’s role as a baker means she knows firsthand what goes into making each of Little Red Wagon’s clusters delicious. Funny and thoughtful, she loves knowing they’re making a high-quality product for people to enjoy. Essence is motivated by her family and co-workers who keep her going, help her to learn, and motivate her to grow.

Favorite Granola Flavor: Cosmopolitan for its citrus, tangy-sweet flavors of orange and cranberries.

Juwan headshot Juwan headshot

Juwan Lee Horton, Baker & Packer

Since joining Little Red Wagon Granola nearly a year ago, Juwan has been an essential part of our baking and packing team. He operates our granola cruncher, ensuring every batch meets our high standards for texture, taste, and consistency. From carefully baking each tray to seeing the finished product on store shelves, Juwan takes pride in being part of the entire process from start to finish.

Favorite Granola Flavor: Crunchy Monkey Comment end