How Women-Owned Businesses Are Leading The Sustainability Charge
Women-owned businesses now represent 42 percent of all businesses in the U.S, and they’re shaping the future of sustainability and best business practices. Little Red Wagon Granola is proud to have had female leaders who’ve made it their mission to provide delicious granola with a purpose. Since the beginning, we’ve kept our business women and family-owned with an emphasis on sustainability.
Little Red Wagon has always been in the ranks of women-owned businesses
Yolanda Bravo began selling her delicious, homemade granola at the Chapel Hill Farmers’ Market in North Carolina in 2004. Over the following years, Yolanda and her husband Hank expanded their business along the East Coast and into SE Canada keeping the simple, local ingredients that had granola fans coming back for more.
When we purchased Little Red Wagon from its founder in early 2020, we knew we had big shoes to fill. Women-owned businesses like Yolanda’s are usually scrappy and innovative and we knew we had something special with this granola company. We stayed committed to Yolanda’s vision, kept women at the helm, stayed family-owned, and continued to create delicious, balanced homemade granola.
Little Red Wagon Granola’s sustainability goals
According to the 2020 BNP Paribas Global Entrepreneur Report, 54 percent of female leaders say that “beyond financial returns, reducing their carbon footprint is their top measure of success…compared to just 41 percent of men.” As a family and women owned granola company, we’re committed to making sustainable choices now that leave the planet better for the next generations which is why “healthy earth” is one of our key values.
One of the big ways we focus on ensuring a healthy planet is with sustainable packaging. Unfortunately, only 10% of the world’s plastic packaging gets recycled. Which leaves the rest accumulating in landfills, oceans, or in the environment. Our current bags are fully recyclable and from a manufacturer committed to reducing greenhouse gas emissions and uses non-toxic ink. We hope you will join us in this journey to minimize the use of single-use plastics.
Supporting women-owned businesses is a double-win
When you buy from women-owned businesses like Little Red Wagon, you’re getting so much more than a quality product. You’re supporting brands that are passionate, committed, and dedicated to customers. Delicious granola and strong values? We call that a double-win.