Privacy policy

Last Updated: August 15, 2025

LRW Holdings, Inc. d/b/a Little Red Wagon Granola (“Little Red Wagon Granola,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with us online or offline.

This Privacy Policy applies to information collected through:

  • Our website at www.littleredwagongranola.com (the “Website”),
  • Our social media pages (Instagram, Facebook, Twitter, Pinterest, etc.),
  • Marketing communications, including emails and SMS we send via Klaviyo,
  • Online advertising and analytics tools we use (such as Meta Pixel and Google Analytics), and
  • Offline interactions (for example, when you visit us at an event).
  • Collectively, these are referred to as our “Services.”

 

 

Personal Information We Collect

“Personal Information” means information that identifies you or relates to an identifiable individual. We may collect the following categories:

  • Identifiers: Name, postal address, phone number, and email address
  • Payment data: Information you provide when making a purchase through Shopify Payments, PayPal, or other checkout options
  • Transaction information: Purchase and order history
  • Online activity: IP address, device ID, browser type, operating system, pages viewed, time spent, referring/exit pages, and approximate location (derived from your IP)
  • Preferences: Responses to surveys, product reviews, marketing interactions, or social media engagement
  • Communications: Content of your emails or messages to us
  • Professional information: If you apply for a position, we may collect employment history or your CV

 

 

How We Collect Information

We collect information in three main ways:

  1. Directly from you – when you make a purchase, sign up for our newsletter, participate in a promotion, or contact us.
  2. Automatically – through cookies, pixels, server logs, and analytics tools such as:
    • Google Analytics (site usage, trends, and performance)
    • Meta Pixel (for targeted advertising on Meta platforms)
    • Klaviyo tracking (for email/SMS personalization)
  1. From other sources – including social media platforms, marketing partners, or publicly available databases.

 

How We Use Your Information

We and our service providers use Personal Information to:

  • Fulfill orders, process payments, and provide customer service
  • Send you updates, special offers, and newsletters (with opt-out available)
  • Personalize your shopping experience and recommend products
  • Conduct analytics to understand usage trends and improve our Services
  • Run promotions, contests, or giveaways (with additional terms if applicable)
  • Prevent fraud, protect security, and comply with legal obligations
  • Develop and test new products, services, and marketing campaigns
  • We may also aggregate and/or anonymize your data so it no longer identifies you, and use that information for any business purpose.

 

 

Cookies, Pixels, and Tracking Technologies

Like many companies, we use cookies and similar technologies to:

  • Remember your preferences and improve your browsing experience
  • Measure traffic and site performance
  • Deliver interest-based ads through Meta, Google, and other ad networks
  • Track email opens and link clicks in our marketing campaigns

You can manage cookie preferences through your browser settings or by visiting allaboutcookies.org. Google provides a browser add-on to opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

We currently do not respond to “Do Not Track” browser signals but honor legally required Global Privacy Control signals.

 

 

Disclosure of Personal Information

We may share your information:

  • With our affiliates and trusted service providers (e.g., Shopify, Klaviyo, Meta, Google, shipping carriers, fulfillment centers, IT support, payment processors)
  • With ad networks and social media platforms to deliver tailored advertising, consistent with your privacy choices
  • In connection with promotions or partnerships you choose to participate in
  • To comply with legal obligations or respond to government/law enforcement requests
  • To protect the rights, safety, and property of our customers, our Company, or others
  • In the event of a business transfer, merger, or acquisition

We do not sell your Personal Information, but we may “share” it for targeted advertising as defined by certain state privacy laws.

 

 

Your Privacy Choices

  • Marketing emails/SMS – You can unsubscribe at any time by clicking the link in our messages or emailing us at team@littleredwagongranola.com.
  • Cookies/targeted ads – You can manage cookie preferences and opt out of certain targeted ads at optout.aboutads.info and optout.networkadvertising.org.
  • California & Texas residents – You have specific rights (see below).
  • European Union residents – You have GDPR rights (see below).

 

Security

We use reasonable technical and organizational measures (like SSL encryption and secure servers) to protect your information. However, no system can be guaranteed 100% secure. Please avoid sending sensitive data (such as payment details) via email.

 

 

Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect information from them. If we learn that we have collected Personal Information from a child under 13, we will delete it.

 

 

Retention of Data

We keep Personal Information only as long as necessary for the purposes described in this Policy, to fulfill legal or contractual obligations, or as permitted by law.

 

 

Additional Rights by Location

California & Texas Residents

Under the California Consumer Privacy Act (CCPA/CPRA) and the Texas Data Privacy and Security Act, you may request:

  • To know what Personal Information we collect, use, share, or disclose
  • To access, correct, or delete your Personal Information
  • To opt out of targeted advertising (sharing data for cross-context behavioral ads)
  • To receive a portable copy of your data
  • To appeal a denied request (Texas residents only)

We will not discriminate against you for exercising these rights. To make a request, email us at team@littleredwagongranola.com.

We honor Global Privacy Control (GPC) signals for California and Texas residents.

European Union Residents (GDPR)

If you are located in the EU, you have the right to:

  • Access, correct, or delete your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time (without affecting prior lawful processing)

 

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent revision. Changes are effective when posted to the Website.

 

 

Contact Us

If you have any questions about this Privacy Policy, please contact us:

LRW Holdings, Inc. d/b/a Little Red Wagon Granola
7151 O’Kelly Chapel Road, #321
Cary, NC 27519
Email: team@littleredwagongranola.com